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News > Companies
End of road for Plymouth
November 2, 1999: 6:47 p.m. ET

DaimlerChrysler to end production of famed brand of cars and minivans
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NEW YORK (CNNfn) - DaimlerChrysler AG will begin phasing out its Plymouth brand, which has seen a decline in sales in recent years.
     A source familiar with the plans told CNNfn that the move to drop the Plymouth brand was "good for investors."
     DaimlerChrysler (DCX) officials are meeting in Las Vegas this week with leaders of the company's dealerships, and a decision is expected Wednesday.
     The Plymouth brand, a well-known name that includes the Neon small car and the Voyager minivan, is the lower end of DaimlerChrysler's product range. By discontinuing Plymouth, the company could cut advertising and other costs without doing too much damage to its product lineup.
     Analysts said DaimlerChrysler had been laying the groundwork for such a move because Plymouth has not introduced any significant new models in several years.
     DaimlerChrysler shares slipped 15/16 to close at 75-1/4 in Tuesday trading.Back to top

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.