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KBKids.com going public
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January 27, 2000: 8:03 a.m. ET
Consolidated Stores files with SEC to sell shares in children's retail Web site
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NEW YORK (CNNfn) - Discount retailer Consolidated Stores Corp. disclosed plans Thursday to make KBKids.com, its online children's retail venture with BrainPlay.com, a separate, publicly traded company.
Consolidated said it has filed with the Securities and Exchange Commission to list the e-commerce specialty company on Nasdaq. Proceeds from the offering will be used for capital expenses, marketing and operating expenses. It has applied to trade under the symbol "KBKD."
KBKids.com is a joint venture between Consolidated Stores, the operator of more than 1,300 KB Toys retail stores, and privately held BrainPlay.com., a specialty children's product e-tailer. The two companies merged last May to boost the prominence and capabilities of their e-commerce venture. They mentioned plans at that time to take KBKids.com public.
According to Web tracking firm Media Metrix, KBKids.com ranked 12th among all e-commerce sites for unique visitors during the five-week holiday season ended Dec. 26, 1999. The Web retailer also ranked in the "Top 10 Online Toy Stores" report by eMarketer, finishing in a dead heat with well-known children's site eToys (ETYS).
The company currently sells toys, video games, software and videos, and intends to expand its product offerings in the future. Underwriters for the IPO are Credit Suisse First Boston, Merrill Lynch & Co., Deutsche Banc Alex Brown and E.Offering.
Consolidated (CNS) shares rose slipped 13/16 Wednesday to 13-15/16. 
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