NEW YORK (CNNfn) - Online retailer Amazon.com Tuesday said it had invested $30 million in Wineshopper.com, a newly launched wine-retailing site.|
The investment is Seattle-based Amazon.com's latest effort to provide links for customers to buy most any product online, Jeff Bezos, Amazon's founder and CEO said.
The company declined to provide further details about the investment.
"Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online," Bezos said.
WineShopper.com, a San Francisco-based company that officially launched Tuesday, has partnerships with Wine Spectator magazine, WineToday.com, The New York Times on the Web and Boston.com as well as several other wine-related sites.
The company said it offers more than 1,400 wines from more than 550 wineries, importers and suppliers, and 250 wholesalers in 45 states.
Shares of Amazon.com (AMZN: Research, Estimates) gained 7-7/8 to close at 54-15/16 on the Nasdaq Stock Exchange Tuesday.