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Hire talent on the cheap
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June 2, 2000: 11:16 a.m. ET
A start-up with limited resources can get employees on a shoestring budget
By Jane Applegate
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NEW YORK (CNNfn) - Dear Jane: We are a start-up company with very limited resources. How can we attract good workers when we can't pay them tons of money?
 With employment running at record high levels, small companies are finding it very tough to compete with big companies when it comes to hiring talented workers.
But don't despair. Small companies do offer significant advantages for employees. Your challenge is to position your company as a terrific place to work, even though you can't offer a lofty salary and laundry list of benefits.
1. Create new jobs with flexibility and the ability to cross-train workers.
No one likes to get stuck in a rut. Young employees, especially, want to be assured that their job will be challenging and interesting ...even if it's just answering the phone. For example, receptionists can be given responsibility for creating or updating the company's computerized database. This way, they can hone their computer, as well as telephone skills.
2. Create jobs with flexible hours.
Employees, especially those with young kids, will appreciate the ability to start early and leave early, or other flexible options. Extending your business hours can actually boost sales because you can serve customers in different time zones across the country and around the world.
3. Offer on- and off-site training opportunities.
Pay the fees for community college classes. Encourage workers to take a variety of classes, whether they are aimed at increasing computer skills or managing stress. Join with other small business owners in your area to share the cost of hiring a professional trainer. Training is one of the best investments you can make in your business.
4. Set up a program to reward employees who recruit new workers.
Offer cash bonuses, gift certificates or other goodies to anyone who brings in someone you decide to hire. This approach can cut down the cost of advertising for new employees. It also sends a positive message that you trust your employee's judgment when it comes to hiring new help.
5. Spruce up the inside and outside of your business.
Hire a gardener if the grounds or parking lot are messy and filled with trash. Bring in a painter to give your lobby and offices a facelift.
6. Make sure you make a good impression when you interview people for positions.
Remember, you never get a second chance to make a first impression. Clean up your office, dress nicely and be in a good mood. Include a tour of your business as part of the interview process.
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