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Keep e-mail pitch short
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June 28, 2000: 11:56 a.m. ET
Write a concise, specific, bulleted message for the best results
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NEW YORK (CNNfn) - Before you make your next business pitch in an e-mail, remember to keep it short. A three or four page proposal or news release is not going to be read and will end up among the deleted items.
Paste documents into e-mail, whenever possible. With all the virus scares, people are reluctant to open attachments.
Use bullet points to communicate your message. People don't have time to read long narrative explanations.
 Be considerate and don't send e-mail unless you really have something to say.
And be sure to include all of your contact information; telephone, fax number, Web address, etc. You can put all this into a signature that appears automatically on your messages.
(Jane Applegate, a syndicated columnist and author of 201 Great Ideas for Your Small Business, covers small business for CNNfn.) 
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