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News > Companies
Online holiday traffic up
January 5, 2001: 2:29 p.m. ET

Web retail traffic numbers far outpacing last year's; Amazon ranked No. 1
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NEW YORK (CNNfn) - Traditional retailers may be crying in their Christmas stockings over disappointing sales in the holiday season, but online merchants saw tremendous gains in their Web site traffic, according to a report released Friday.

Internet research and tracking firm Media Metrix said 34.3 million unique visitors went to retail sites each week of the 2000 holiday season. That's 30.3 percent more than in the same period a year ago and far beyond the Web's overall growth of 18.6 percent for the previous year, the report said.

However, the report does not measure online holiday sales. Most traditional brick-and-mortar retailers reported much lower sales in December compared with a year ago because of a slowing economy, high fuel prices and severe weather.

Despite disappointing store sales, brick-and-mortar retailers still surpassed Web retailers in terms of traffic, according to Media Metrix.

Amazon.com ranked as the top site, racking up the most traffic in the five-week holiday season for the second year in a row, with a 47.8 percent increase.

Walmart.com, the Web site of the No. 1 U.S. retailer, was the top-gaining retail site with a 640 percent increase in traffic compared with last year. graphic

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.