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News > Technology
Microsoft kills Smart Tags
June 28, 2001: 7:06 a.m. ET

Report: Criticism forces software maker to abandon Windows XP feature
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NEW YORK (CNNfn) - Microsoft has abandoned the controversial "Smart Tags" feature it was packaging in its new Windows XP operating system following criticism that the function was a cloaked attempt by the software maker to forcibly lure new subscribers to its Web-based services, a published report said Thursday.

Company officials said Smart Tags won't appear in the final version of Windows XP due out Oct. 25, or in its new version of its Internet Explorer 6 Web browser, the Wall Street Journal reported

Smart Tags allow Microsoft's (MSFT: Research, Estimates) Internet Explorer browser to turn any word on any Web site into a link to the company's own sites and services, and the links would appear without the knowledge or permission of the Web site's owners, the report said.

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"We hadn't balanced the legitimate concerns of the content providers with the benefits we think Smart Tags can bring to users," the Journal quoted Jim Allachin, Microsoft's vice president in charge of Windows and the Web browser, as saying.

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Microsoft executives also feared the growing criticism of the new feature would mar the launch of its new operating system, one of the company's costliest marketing efforts ever, the paper said.

But Microsoft said it defends the Smart Tags idea in principle, and that it plans to include the feature in a future release of Windows or its browser, in a more acceptable form, the report said.

Shares of Microsoft gained $1 to close at $71.14 in trading Wednesday. graphic

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.