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Home Depot remodels
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July 20, 2001: 3:19 p.m. ET
Home improvement chain adopts neighborhood focus, promotes 3 executives
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NEW YORK (CNNfn) - Home Depot Inc., in a move to change its marketing strategy with a focus on matching local demographics, promoted three executives within its merchandising division Friday.
Atlanta-based Home Depot (HD: down $0.21 to $49.59, Research, Estimates), the nation's biggest home improvement retailer, named Jerry Edwards senior vice president for merchandising, Dick Sullivan as senior vice president of marketing, and Wayne Gibson as senior vice president of global logistics. All three will report directly to CEO Robert Nardelli.
The three will be responsible for carrying out the company's strategy of creating a neighborhood store concept in which marketing, advertising, and inventory for each store is closely aligned with local demographics.
The men previously reported to Mark Baker, the former merchandising manager who is leaving the company.
"With their merchandising savvy and competitive drive, these three talented executives will be instrumental in improving our ability to serve our customers with product selection and pricing that leads the industry, while building operational efficiency for our shareholders," Nardelli said.
Edwards, who previously served as regional president for South America, began as a merchant with the company in 1992 and held several positions before being appointed regional president.
Sullivan started with the company in 1991 as vice president of advertising, and held several key positions in marketing and advertising before being promoted to senior vice president for the division.
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Gibson joined Home Depot in 1998 as vice president of logistics and was promoted to senior vice president of global logistics in 1998. He previously held a similar position at Rite-Aid Corp. and was a management consulting principal for Deloitte & Touche. 
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Home Depot
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