No. 1: Exxon Mobil
2. VF
3. McDonald's
4. Marriott International
5. Starbucks
6. Qualcomm
7. Royal Dutch Shell
8. J.P. Morgan Chase
9. Nestlé
10. IBM*
10. U.S. Bancorp*
*Tie
NEXT: Product quality
Asked to name the best of the best, 3,800 executives, directors, and analysts chose these businesses