Pepsi wants its brands at the front and center of consumers' minds this year. Pepsi got back into the Super Bowl ad game, after a one-year hiatus, teaming up with Doritos for a contest that encouraged consumers to submit home-made commercials. Winners saw their videos air during the game. The pressure is on Pepsi, which just got ousted as the second-most popular cola in the U.S. by Diet Coke. It's now in third place. Still, it has a bevy of food and beverage brands to pick up the slack. Abroad, Pepsi is pushing into Russia, having recently acquired 66% of that country's mega food-firm, Wimm-Bill-Dann. --S.D. |
| Key financials |
$ millions |
% change
from 2009 |
| Revenues |
57,838.0 |
33.8 |
| Profits |
6,320.0 |
6.3 |
| Assets |
68,153.0 |
— |
| Stockholders' equity |
21,164.0 |
— |
| Market value (3/25/2011) |
102,397.1 |
— |
| Profits as % of |
|
| Revenues |
10.9 |
| Assets |
9.3 |
| Stockholders' equity |
29.9 |
| Earnings per share |
|
| 2010 $ |
3.91 |
| % change from 2009 |
3.7 |
| 2000-2010 annual growth rate % |
10.2 |
| Total return to investors |
% |
| 2010 |
10.6 |
| 2000-2010 annual rate |
4.8 |
| 4 | Sara Lee | 191 | 12,919.0 | | 5 | Kellogg | 199 | 12,397.0 | | 6 | ConAgra Foods | 200 | 12,370.2 | | 7 | Dean Foods | 203 | 12,149.2 | | 8 | Land O'Lakes | 218 | 11,146.4 | | 9 | H.J. Heinz | 232 | 10,558.0 | | 10 | Campbell Soup | 312 | 7,676.0 | | 11 | Hormel Foods | 325 | 7,220.7 | | 12 | Dole Food | 341 | 6,894.0 | | 13 | Hershey | 402 | 5,671.0 | | 14 | J.M. Smucker | 482 | 4,605.3 |
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.
