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Each year, research firm Universum USA surveys B-school students to see where they most want to work, for an exclusive CNNMoney list. See what makes the top 15 so appealing, and what hiring managers there are looking for.

15 of 15
% of MBAs who want to work there: 6.07%
Headquarters: Seattle, WA

What makes it great: The world's largest coffee retailer has undergone a major turnaround that’s brought buzz back to its brand. In pursuit of growth, the king of coffee has reconsidered everything from the in-store experience to how it accepts mobile payments to the way it structures its regional leadership.

Investors are impressed -- the stock has soared since Howard Schultz returned as CEO in 2008 -- and so apparently are B-school students. Starbucks climbs five spots to make the top 15 of this year’s list.

What they're looking for: A passion for coffee is a must. So is the ability to be a team player. "Collaborating with other people and leveraging diverse points of view, talents and capabilities is critical," a company spokesperson says.

The retailer has expanded its MBA recruiting efforts along with its global growth. MBAs straight out of school typically join the company’s Rotational Development Program, a full-time, two-year program that focuses on developing future leaders at Starbucks.

What do you think of Starbucks
Top MBA 100

Get the complete lineup of ideal MBA employers, in an exclusive CNNMoney.com list.

Think of it as a popularity contest for companies: Every year research firm Universum USA ranks the most desirable employers in the world, based on where MBA candidates say they'd most like to work. More