Podcast: Why the digital age needs an effective content licensing strategy

By Jenn Marston April 01, 2013: 07:30 AM ET

(gigaom.com) -- Historically publishers have lacked focus on licensing and syndicating digital content. The latest GigaOM Research podcast features Connected Consumer curator Paul Sweeting, who discusses how social media could play a role in improving digital content licensing, key tools in this space, and the impact on publishers and journalists.

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SHOW NOTES

Host: Adam Lesser

Speaker: Paul Sweeting

  • Why content licensing hasn’t historically played a bigger role

  • Could social media nurture a business model around licensing

  • Key tools/startups in the licensing/syndication space

  • The legal context

  • What needs to happen going forward to create a syndication business

  • Impact on publishers and journalists

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